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3ple-Media Survey Shows Rapid Changes in the Industry for Mobile Multimedia: Cost and Relevance Key to Success The top multimedia issues facing mobile operators are subscriber perceptions of cost and the relevance of multimedia content services on offer according to new survey. 3ple-Media Brings Interactive Mobile Video Advertising on Stream Mobile Multimedia specialist, 3ple-Media, has enhanced its award winning Mercury mobile multimedia platform to include the embedding of advertising into mobile video clips and video stream. 3PLE-MEDIA LAUNCHES VIRALTRACK: OPERATORS TO MONETIZE MOBILE MULTIMEDIA WITH PRECISION BEHAVIORAL PROFILING Mobile Multimedia specialist, 3ple-Media, has launched Mercury ViralTrack — the global telecommunications industry's first solution to offer full viral tracking for image, audio and mobile video content that is passed between subscribers. Mercury Rising: Philippines 3G Operator CURE selects 3ple-Media's Mercury as its Core Mobile Multimedia Platform Philippines based 3G Mobile Operator, CURE, has selected the award winning Mercury multimedia platform, from 3ple-Media. CURE will use Mercury as their sole and mission critical mobile multimedia platform. CURE CMO, Ardie Balderrama, says, "Mercury will give us technical and commercial advantages to compete effectively and profitably in our market." |
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