3PLE-MEDIA LAUNCHES VIRALTRACK:
OPERATORS TO MONETIZE MOBILE MULTIMEDIA WITH PRECISION BEHAVIORAL PROFILING
Mobile Multimedia specialist, 3ple-Media, has launched Mercury ViralTrack — the global telecommunications industry's first solution to offer full viral tracking for image, audio and mobile video content that is passed between subscribers.
Mercury Rising:
Philippines 3G Operator CURE selects 3ple-Media's Mercury as its Core Mobile Multimedia Platform
Philippines based 3G Mobile Operator, CURE, has selected the award winning Mercury multimedia platform, from 3ple-Media. CURE will use Mercury as their sole and mission critical mobile multimedia platform. CURE CMO, Ardie Balderrama, says, "Mercury will give us technical and commercial advantages to compete effectively and profitably in our market."
3PLE-MEDIA SURVEY SHOWS POSITIVE CHANGE IN ATTITUDES TO MOBILE MULTIMEDIA BUT WHERE'S THE ARPU FOR OPERATORS?
A new survey from 3ple-Media shows a positive shift in subscriber perceptions and expectations about the evolving role of Mobile Operators in the delivery of multimedia services. Who will be the revenue winners of 2010 and what are the barriers to multimedia growth?