Media Release

October 30 2007

GSMA Selects 3ple-Media's Mercury™ as
Asia Mobile Innovation Award Finalist

3ple-Media today announces that their ground breaking Mercury™ Mobile Multimedia solution has been selected as one of two ‘best of breed’ finalists competing for a chance to win the GSM Asia Mobile Innovation Award for the ‘Most Innovative Carrier Infrastructure or Platform’. 3ple-Media was selected as a finalist from a shortlist of 50 ‘Top Innovators’ identified by the GSM Association (GSMA). Winners will be announced on 13th November at the Mobile Asia Congress event in Macau. The GSMA is the global trade association for more than 700 mobile operators across 218 countries.

3ple-Media's Mercury™ platform heralds a disruptive new approach that puts mobile operators at the heart of the rapidly evolving multimedia ecosystem and value chain. Mercury's™ powerful combination of technological and commercial innovation unlocks the immediate value of the multimedia opportunity for operators and paves the way for future ready services. A final presentation at the Mobile Innovation Summit will give judges an opportunity to assess each finalist on several key criteria including cost efficiency, market potential, ease of integration, and innovation/original functionality.

Costi Manda, Managing Director and CTO of 3ple-Media says the Mobile Innovation Program is instrumental in casting the spotlight on disruptive new technology and commercial models that facilitate operators in a changing multimedia landscape, "We're delighted to have been recognized by the GSMA as a finalist in the Asia Mobile Innovation Awards. The awareness this forum brings will help us show Mobile Operators and our industry that there are exciting and highly profitable opportunities open to them in the Mobile Multimedia environment if they have the right end-to-end infrastructure. Mercury™ offers the entire suite of technologies needed for multimedia; organically integrated, truly linearly scalable and with the right commercial model to make the Mobile Multimedia business viable."

Mercury™ is comprised of 3 powerful layers: Business enabling applications; service support and a core multimedia engine. Highly configurable, modular and scalable, Mercury™ offers cost effective, precision targeted, mass-personalized and value-added results for multimedia distribution and a vast array of interactive mobile multimedia content services. It is designed to enable rapid deployment of new services, dramatically increasing both mobile multimedia ARPU and the number of active mobile multimedia subscribers on an operator's network. "We are thrilled with the quality of innovations submitted to the Asia Mobile Innovation Awards," said Bill Gajda, Chief Commercial Officer of the GSMA. "The eight finalists, which hail from seven different countries, are truly ‘best of breed’. The Mobile Innovation Programme aspires to create a global environment for getting business done, by discovering and showcasing exceptional products and companies to top executives from operators, VCs and equipment vendors."

To find out more about Mobile Advertising and Multimedia Push, visit: www.3ple-Media.com.

For more on the GSMA Mobile Innovation Programme, visit: www.mobileinnovation.org.

About 3ple-Media

3ple-Media develops, delivers and supports multimedia push technology for mobile operators. Their Mercury™ suite of solutions offers lateral enablement of push mobile multimedia from creation to delivery. All 3ple-Media solutions support ‘Catalytic Pricing’, for unrestricted operator revenues.

3ple-Media is headquartered in The Netherlands. Asian, African and American markets are served through regional headquarters in Singapore, Johannesburg and Panama. The Company's development centers are located in Romania, with regional operational centers in Singapore and the Philippines. Mercury is a registered trademark of 3ple-Media BV.

About the Mobile Innovation Programme

The GSMA, the global trade association for mobile operators, set up the Mobile Innovation Programme to help small and medium-sized companies developing innovative mobile products and services reach mobile operators and bring their innovations to end-users. The programme is designed to stimulate and showcase innovation around mobile services and better align innovators with the needs of the mobile industry and its customers.

At the Mobile Innovation Summit in Macau on the 12th and 13th November, the GSMA will recognize the most promising companies with less than $20 million in annual revenue in four categories:

• Most Innovative Consumer Application or Service
• Most Innovative Wireless Device-Centric Technology
• Most Innovative Carrier Infrastructure or Platform
• Most Innovative Mobile Application in a Vertical Market

From the four category winners above, one overall Mobile Innovation Award winner will also be selected.

For more information please see: www.mobileinnovation.org.

Notes for Editors:
For further information contact
Greer Hahn, Marketing Manager, 3ple-Media
greer.hahn@3ple-media.com