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TripleSay
Newsletter
A valuable monthly roundup
of the latest issues, announcements, case studies, how-to guides
and reports affecting mobile operators in their quest for more
revenues, better multimedia services and faster content delivery
to subscribers.
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Mercury™ – Multimedia
Applications
The Mercury solution allows operators to build the right multimedia
network for their subscribers. Applications are modular and can
be used in a variety of combinations, tailored to their distinct
network needs.
- Mercury Composer allows corporates, content providers,
advertisers and subscribers to create compile and distribute multimedia
content to subscribers and communities
- Mercury VideoGrab converts live TV feeds to
MMS in real-time to enable “as live” content broadcast
over MMS
- Mercury Campaign manages and tracks mobile
multimedia services and advertising campaigns and includes viral
tracking
- Mercury SMS2MMS enables “free P2P SMS”
in return for the subscriber having an advertiser's graphic added
to their message
Multimedia Revenue Generator
Mercury enables operators to capitalize on immediate revenue
generating multimedia opportunities including:
- ‘Live’ Multimedia delivered simultaneously
to unlimited subscriber numbers
- e.g. Video clips of soccer goals to 100k+ subscribers in 3-4
mins on 2.5G or 3G
- A wining ‘idol’ performance received concurrently
on mobile and TV screens
- Breaking news, stock market watch, traffic and weather updates
- Mobile Advertising
- Standalone campaigns or optional integration of advertising
into any mobile
 multimedia
service as an additional revenue stream
- Premium Content Subscriptions
- 10 second music video sample and call to action with incentive
for impulse
purchase
- Bundled Music packages – targeted 10 second track sample
containing call to
action to purchase
download or stream of full track. Follow on offer for similar
tracks
or lyrics,
video clips, tour dates etc
- In-House customer relationship updates
- Send an educational video clip to a subscriber with a new 2.5G
or 3G handset to
highlight new
services available to them, increasing ROI on existing VAS
- Send a video teaser to launch a new mobile TV service or channel
- Send free content to stimulate viral forwarding and P2P traffic
- e.g. animated
Mother’s
Day card, audio Christmas carol clip or video New Year’s
greeting
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