Mercury™ – Service Support

Mercury offers all the service support required for a seamless multimedia environment capable of managing all types and combinations of multimedia messages. Operators have full visibility of subscriber profiles, handset capabilities and response to campaigns and services. Precision targeting, viral tracking, ROI and analysis can be achieved on a mass scale.

• SubProfile creates and updates the unique subscriber fingerprint of preferences, multimedia subscriptions and valuable demographics for unrivalled customer profiling for use in-house or with third-party agencies
• DataTrack monitors and measures the response of campaigns and services in real-time, including viral forwarding, giving operators a wealth of analytical data for precision targeting either in-house or securely to third-party agencies
• VideoCenter provides personalized 2.5G & 3G video services and internet connectivity in a centralized, user friendly format for the full multimedia experience
• ServiceController optimizes the connectivity and delivery of third-party content and applications with full throughput control and prioritization
• Transcoding allows for real-time conversion and translation of multiple media formats including images, ringtones, audio, video formats and CODECs
• DeviceDetect identifies new 2.5 or 3G capable handsets registering in the network and configures them to ensure new multimedia services can be highlighted accurately for their opt-in preferences
• SpamFilter enforces effective policing of spam and content filtering
• AntiVirus keeps subscribers handsets, and the network, free of malicious files and potentially damaging data
  

Mercury™ – Managing the Multimedia Environment

Operators benefit from Mercury’s intuitive management interface that supports end-to-end billing, operation and maintenance of the multimedia environment.

• High availability platform supported with guaranteed scalability and is fully manageable through SNMP protocols. Additional servers can be added without any downtime
• Seamless integration through supported industry standards (3GPP). Fast network integration and no reconfiguration of subscriber handsets required
• On-line charging for pre-paid subscribers based on 3GPP protocols with fall-back mechanism on CDR
• Complete CDR generation with different and/or customized formats for all messages and notifications going through the system
• On-Demand Statistics available in plain text or graphical charts for network performance analysis or campaign-level marketing reports
• Management GUI for central and remote access to traffic control, monitoring and network management